Location scouting

The locations I have chosen to shoot my movie trailer at is Theobalds train station, trinity lane and 75 Northfield road. the reason why I have chosen these locations is because they have the mise-en-sen that connotes all the genre conventions linked in with horror. my film is called 126 bond street so it is essential that I have shots of a street and the street sign, also to keep in with the plot of my film I will need to film it in a normal house, i have chosen this house because it is relatable to my target audience. 75 Northfield road is a quite street that normally seems abandoned.

 

Trailer analysis 3-(crimson peak)

The aim of a trailer is to advertise and promote a new film to its target audience it aims to encourage people to go and view the film. The genre of the film is normally advertised in the trailer by cinematography techniques such as faced paced camera shots, these are normally used in a horror film trailer. The choice of actors in the film usually help the film reach their target audience because some actors are normally associated with certain genres, trailers usually have a unique selling point to help them stand out from films of the same genre.

The crimson peak movie was released in October 19^th of 2015; the opening of the trailer introduces the audience to the setting through a sequence of establishing shots, by doing this it allows the audience to feel more involved in the film, the shots are of a dated Victorian house. The trailer has a child in the bed at the beginning, and also shots of the street showing that it is set in Victorian times.

The camera work in the trailer in the trailer is meshed with a series of long shots and mid shots to show the setting of the film and to introduce the audience to the characters and the atmosphere of the film, the long shots that were used to highlight the Victorian time period through the horse and carriages, this can be thought to set the tone and also showing the surroundings, the corridors in the room seem airy and makes the character seem as if they are trapped.

The camera uses high angle shots to show how powerless the characters are against the elements of nature or of an alien, they use the high angle establishing shots to show how abandoned the house is the second shot could also be considered as appoint of view shot because it is being viewed from the audiences. The editing in the trailer is quick cutting helps to create tension this encourages the audience to go and view the film.

The diegetic sound in the trailer was starts out as dialogue between the characters then further more along towards the end of the trailer it turns into screams and shrieks. You can hear the sound of the rain drops of at the beginning of the trailer the none-diegetic sound is the orchestra playing while all the mayhem takes place in the forefront; mise-en-scene setting at first the setting is quite light and uplifting but as it gets further to the end the setting because deserted and horrific as the what is taken place in the castle starts to feel like endless torment.

Throughout the trailer the mood of the usually dark predominantly black these are colours associated with death and doom, ghost and powers not of our world, the colour of the characters costumes are normally pale which matches the ghost theme of the movie, mode of address- at the end of the film there is a black screen that says “coming soon” for the target audience to anticipate the move and also the website for the movie and also the Facebook page this will help the movie gain viewers from social media which is essential nowadays.

Barthe’s enigma theory- the purpose of the trailer is to create mystery surrounding the film’s release and this theory can be applied to the crimson peak trailer because mystery is created throughout. This creates anticipation for the movie because the target audience will be intrigued to see more

 

Trailer analysis2-(The cabin in the woods)

The aim of a trailer is to advertise and promote a new film to its target audience it aims to encourage people to go and view the film. The genre of the film is normally advertised in the trailer by cinematography techniques such as faced paced camera shots, these are normally used in a horror film trailer. The choice of actors in the film usually help the film reach their target audience because some actors are normally associated with certain genres, trailers usually have a unique selling point to help them stand out from films of the same genre.

The cabin in the woods this film was released in 2012, the opening of the trailer introduces the audience to the main characters and straight away to what the problem is going to be, there is also a birds eye view shot and a couple point of view shots.by having a large a lot of establishing shots it helps to make audience feel as if they are involved in the movie. The shot of a control room soon creates an uneasy atmosphere for the audience and enhances the horror genre.

The camera work in this trailer is used to show the emotion and reactions on the characters faces as the story unfolds and they see the trap that they have been led into, they use a lot of close up and medium shots and birds eye view in the trailer to first establish the setting then show the sequence, it helps the audience to gain a personal connection with the characters but also make them feel slightly uncomfortable. Towards the end of the trailer they have used the quick cutting editing technique which is not unusual when it comes to horror genre films, the fast cutting helps to create tension and excitement from the viewers it will encourage them to go and view the movie, they have edited the trailer so they show the most exciting scenes and also having multiple shots of a black screen with red text on it, by doing this it makes the user question what they have just seen, also the use of red is also a sign of danger.

Also in the trailer there is non-diegetic sound put over all the action going on in the different sense this makes it seem like the people are not alone in the cabin and that somebody is watching them, because of all the rhetorical questions that are being asked which is adding to the tension that the audience is already feeling. The diegetic sound in this trailer starts with the characters in car sounding optimistic and happy but eventually they start to sound plagued with fear, the sounds of horror fright start to fill the ears of the viewers.

Mise-en-scene the setting of the movie is where a group of hopeful friends are going along an abandoned round and happen to stop and some broken down shop where they are pointed in the direction, the main setting is in the cabin in where the characters are isolated in woods. Where they start to realise they are not in usually cabin. This can cannot that the characters are trapped in some kind of game or prison like surrounding.

The lighting at the first part of the trailer is very bright but it soon turns dark, particularly black throughout the movie this creates a sense of danger and is often associated with death, which is appropriate for the movies storyline. The colour of the characters costumes are often filled with build and dirt which connotes are very gritty and airy feeling to the viewers.

Mode of address throughout the film there is a back screen displaying the release date of the film, this is so the target audience know when to see the film so they are anticipating it, they also display the website for the film this type of advertising is relevant for advertising because the movie target audience will be able to raise awareness through social media.

 

Barthe’s enigma theory- the purpose of a trailer is create mystery surrounding the film’s release and this theory can be applied to the cabin in the woods because a mystery is created all the way through the trailer.

 

 

Shooting Schedule

Date	Time of day	Location	Characters	Shots required	Props required	What happens
	Night	Theobald train station-trinity lane- 75 Northfield road	None	Establishing shot   Long shot   Tracking shot   Zoom shot	none	a shot of the train station, camera pans around got the to show the other side of the road a long shot of ,north field road, zoom shot in on the road sign to see what it says.
	Day	75 Northfield road	Amelia, James	Low angle shot   Medium shot	xbox controllers
	Day	75 Northfield road	Amelia, James	Tracking shot   Point of view shot   Over the shoulder shot   Low angle shot
	Night	75 Northfield road	Amelia, James	Dolly zoom   Match shot
	Night	75 Northfield road	Amelia, James	Dutch tilt   Crane shot   Tilt shot
	Night	75 Northfield road	Amelia, James	Crane shot   Dolly zoom
	Night	75 Northfield road	James	High angle shot   Extreme close up	none	High angle shot of James sleeping in a bed and an extreme close up of his opening eyes suddenly.

WBESITE ANALYSIS3-(green inferno)

The audience is greeted with the home page on this page the key information is displayed such as  the social media links which are imperative for the promotion of a new film so the audience can spread the word and also will be able to see pictures and video clips from behind the scenes, the top of the home page is almost an identical copy of the film’s poster this creates, this means that the audience will recognize the film website to the poster, the film production team have created synergy between the two products the website and the poster, there are also links located towards the bottom of the screen so that the audience will have access to other parts of the website such as watch the trailer, behind the scenes footage and get tickets now.

“fear will tear you apart2 this caption is written underneath the title of the movie it is written there to entice the audience and keep their attention, the homepage uses the conventional colors of a horror film black, red, gray and white the colors red and black connote death, fear and danger the films house theme is kept throughout the entire website.

further down on the website there are tiled images that have been linked there from the film’s Instagram page all these images are used to draw the audience in and make them want to go and see the movie under each photo they give you an option to like the image or repost it. the fact that the website uses the exact same images as on the poster shows that they are creating their own brand because the audience will recognize it and link it all together when they see it.

the homepage shows a girl the main character is which the plot focuses around, so they surround her with the horror that she will be faced with, “no good deed goes on punished” this suggest to the audience that the main character was somehow helping someone when she was stricken by the situation she is now in the tag line that is also on the poster.

WEBSITE ANALYSIS2(it follows)

This is the website for the film ‘IT follows. I will be taking inspiration from this website when it comes to building mine. the titles and links on the website were obviously well thought about. i like the colors that have been used and the glow effect on the text.The theme colours used for this website is black and a glowing blue these to colours are usually associated with mystery and out of the ordinary circumstances. There is a simple navigation bar located at the top of the website next to that there is a link to the website twitter page where the audience can keep track of what is going on with the film.

The top of the website is almost the exact same replica of the film’s poster shows the synergy between the two products and shows the film turning itself into a brand and every time the audience sees the poster they will link it to the website and vice verse because it is a common image they see. the image that is used as the background is used shows a couple in a car in what it seems to be deserted woods which is the stereotypical setting of a horror film.

Towards the bottom of the website there is the screening schedule documenting when where and at what time the next screenings of the movie are it also has the option to watch the trailer and underneath that is the awards that the film has won e.g. critics week 2014 and midnight madness 2014 it is important to these because it will entice people to go and view the film because it has gotten such great reviews.the image placed here is used to entice the audience and also introduce them to the location of the movie and some of the characters it is obvious here by the image that they are a group of young adults by their faces and also by what they are wearing  (jeans jackets) which is stereotypically a clothing choice of the younger generation.

At the bottom of the homepage are the credits of all the people involved in the film and it also gives you the option to contact the company that produced the film and also to see what is going on ion the press about the movie. the image that is used here highlights one of the main characters of the film this is to again entice the audience and then again familiarise them with the characters is the movie

 

Trailer analysis-(Paranormal activity)

The aim of a trailer is to advertise and promote a new film to its target audience it aims to encourage people to go and view the film. The genre of the film is normally advertised in the trailer by cinematography techniques such as faced paced camera shots, these are normally used in a horror film trailer. The choice of actors in the film usually help the film reach their target audience because some actors are normally associated with certain genres, trailers usually have a unique selling point to help them stand out from films of the same genre.

The paranormal activity trailer this film was release in 2007, the opening of the trailer introduces the audience to the where the movie is set by a sequence of point of view shots this make the audience feel involved as if they are the young couple that have just moved into the house trying to figure out if there is really a ghost there, throughout the trailer they have the two main characters male and female speaking sounding genuinely scared this connotes an idea of lurking danger.The camera work in this trailer is very basic, almost throughout trailer there are many point of view shots, showing the viewers the footage that the characters are filming with their own cameras, the use of the handheld camera technique is to give of the idea of that the characters are bewildered and overwhelmed with the situation that they are in.

The camera work in this trailer is very basic, almost throughout trailer there are many point of view shots, showing the viewers the footage that the characters are filming with their own cameras, the use of the handheld camera technique is to give of the idea of that the characters are bewildered and overwhelmed with the situation that they are in.

The editing in the first part of this trailer is slow but as you get towards the end it is very fast paced which is usual for a horror film trailer, throughout the clips of the different scenes of the film there are messages such as “a must see film” “experience it for yourself” between these messages and the quick cutting it makes the viewers question what they have just seen and intrigued to go and watch the movie. Using cross-cutting is a great way to show the most exciting and interesting parts of a movie, the production company do this because it helps to attract the audience to watch the film; the most unforgettable scenes are left until last.

Throughout the end part of the trailer the non-diegetic sound makes the viewers imagine an alien or some creature not of our world tormenting the house. The sound in this trailer just the voices of the characters they sound intrigued at first but towards the end of the trailer started to sound hectic and tormented. In this trailer the lighting switches quickly and cross-cuts between dark and light to create a feeling of hallucination and confusion to the viewers.

Mise-en scene and setting, this film seems as if it has been set in a modern day average sized house that any other person could live in which makes it that more convincing to the audience that fact that the book ceases are full and the house is full of modest furniture feeds more into the fact that this could really be a true story and could happen to anyone. The mode of address is shown at the end of this film addressing the audience and telling them when are where they can view the film, the trailer speaks to their audience by putting the website of the movie ate the end so that the audience can keep in touch with information on the film.

by using the word you they are speaking to the audience directly this makes the audience feel as if they are involved in the trailer, as if they are literarily being demanded to go and watch this movie.Barthe’s enigma theory, the purpose of a trailer is to create mystery surrounding the film’s release and this theory can be applied to the paranormal activity trailer. First of all what is the problem and who is causing it this is not revealed to the audience this is a mystery throughout the trailer, therefore this is an enigma, this creates many questions in the viewers minds. All these factors contribute to captivating and exciting the audience.

 

 

 

 

 

 

 

 

 

 

WEBSITE ANALYSIS1-(the boy

At the top of this website’s front page is the title of the film and underneath “in theaters now” is written this is notifying the audience that they do not have to wait to view the film they can go see it immediately. the link to the left of the page gives the audience the option to buy tickets now and the links on the right gives the audience the right to watch the trailer and also submit art. the option to “submit art” of something related to the movie makes the audience feel like they are involved in the film. the social media links are located on the page also so the audience can keep up with the news and cast of the movie.the image used on the website is also the same image used on the poster this is creating a synergy between the two products used to create the main attraction the film, this will help the audience link the two products together.

Here placed on the website is art products created by fans of the movie and also what is written on them is there these photos  are obviously all interpretations of images from the film, in both the art pieces the main character is pushed to the forefront and looks tired angry and possessed all at the same time.

The same house style and typography is continued throughout the website at the bottom of the screen is the trailer and a teaser poster, the colors used on the website is black red gray and white which is stereotypical of a horror film because all these colors put together portray fear and danger darkness even.

 

Risk Assessment

 

 

Description of risk	Possible consequences	Prob.Of risk	Severity of risk	Overall risk	Contingency plan
Falling while running	Broken limbs	H	H	H	Make sure that the actors are always paying attention.
Behaviour of the baby	Scene not being as affective	L	L	L	Have the babies’ mother on set.
Actors tripping over wires	Damage of filming equipment	M	M	M	To always make sure that they crew are aware of the actors movements.
Weather	Damaging filming equipment	M	M	M	Having someone keep an eye on the weather and using an umbrella if it starts to rain.
Cuts from sharp objects	Harm to film and cast crew	H	H	H	When filming these scenes always make sure to take extra care.

COMPANY LOGO

This is the logo i created for my media company it’s titled ‘Panther Productions’ i chose to use a panther because it is a sign of strength but at the same time a peaceful lucking creature. i chose to make my logo very simple the only colours it includes is black grey and white.i wrote panther productions across withe capital white letters so it would stand out but still be simple. the reason I chose to use just grey black and white is because all these colours are conventions of a horror genre film company logo, these colours denotes danger and mystery.