
This is the classic poster for the conjuring, the mise-en-scene of this poster denotes that the film is set in a lonely and abandoned surrounding which is a convention of a horror film genre, to portray the idea that there is no one to save you.
it also shows the main characters positioned in the middle of the poster which immediately draws the audience’s attention to them which implies they are the main character, the main character is sitting in a chair but there is one that has turned its head and is starring directly at the audience, this has been done strategically to entice the audience and scar at the same time because the movie has given life to what seems to be a doll, the lighting in the potters is very low with only a splash of white here and the use of the dark lighting and the black and white colour is to create the theme of lurking danger the colour black connotes death and fear which is what the producers are trying to promote through the poster, this seems to be the theme with most horror film posters.Todorov’s narrative theory can be applied to this poster because as you can see in this poster the equilibrium is shown and then something comes along to disrupt the story which in this case would be the doll ,at the top of the poster “from the director of saws and insidious” this is to entice the audience to go and view the movie because the saw and insidious are two very big movies that did very well at the box office, the text written at the bottom of the screen is the title of the film written in bold white font also what is written is “based on the case files of the warrens” this make the audience intrigued to see what the film is about because this adds a sense of realness because this shows there is some truth to the story they will be telling through film, underneath that in grey small print is the credits, underneath is written coming soon this is to give the audience something to look forward to.Next to the credits is the ” warner bros” logo this will help to sell the film because they are a well established popular company, the fact that the film has been produced by the Warner Bros suggest that the film is aimed at a more mature audience.










These are screenshots of my audience questionnaire, my survey includes ten questions, I will send this survey out to thirty people.








