The aim of a trailer is to advertise and promote a new film to its target audience it aims to encourage people to go and view the film. The genre of the film is normally advertised in the trailer by cinematography techniques such as faced paced camera shots, these are normally used in a horror film trailer. The choice of actors in the film usually help the film reach their target audience because some actors are normally associated with certain genres, trailers usually have a unique selling point to help them stand out from films of the same genre.
The crimson peak movie was released in October 19th of 2015; the opening of the trailer introduces the audience to the setting through a sequence of establishing shots, by doing this it allows the audience to feel more involved in the film, the shots are of a dated Victorian house. The trailer has a child in the bed at the beginning, and also shots of the street showing that it is set in Victorian times.
The camera work in the trailer in the trailer is meshed with a series of long shots and mid shots to show the setting of the film and to introduce the audience to the characters and the atmosphere of the film, the long shots that were used to highlight the Victorian time period through the horse and carriages, this can be thought to set the tone and also showing the surroundings, the corridors in the room seem airy and makes the character seem as if they are trapped.
The camera uses high angle shots to show how powerless the characters are against the elements of nature or of an alien, they use the high angle establishing shots to show how abandoned the house is the second shot could also be considered as appoint of view shot because it is being viewed from the audiences. The editing in the trailer is quick cutting helps to create tension this encourages the audience to go and view the film.
The diegetic sound in the trailer was starts out as dialogue between the characters then further more along towards the end of the trailer it turns into screams and shrieks. You can hear the sound of the rain drops of at the beginning of the trailer the none-diegetic sound is the orchestra playing while all the mayhem takes place in the forefront; mise-en-scene setting at first the setting is quite light and uplifting but as it gets further to the end the setting because deserted and horrific as the what is taken place in the castle starts to feel like endless torment.
Throughout the trailer the mood of the usually dark predominantly black these are colours associated with death and doom, ghost and powers not of our world, the colour of the characters costumes are normally pale which matches the ghost theme of the movie, mode of address- at the end of the film there is a black screen that says “coming soon” for the target audience to anticipate the move and also the website for the movie and also the Facebook page this will help the movie gain viewers from social media which is essential nowadays.
Barthe’s enigma theory- the purpose of the trailer is to create mystery surrounding the film’s release and this theory can be applied to the crimson peak trailer because mystery is created throughout. This creates anticipation for the movie because the target audience will be intrigued to see more
A2 Media Trishanne McPherson 