WBESITE ANALYSIS3-(green inferno)

The audience is greeted with the home page on this page the key information is displayed such as  the social media links which are imperative for the promotion of a new film so the audience can spread the word and also will be able to see pictures and video clips from behind the scenes, the top of the home page is almost an identical copy of the film’s poster this creates, this means that the audience will recognize the film website to the poster, the film production team have created synergy between the two products the website and the poster, there are also links located towards the bottom of the screen so that the audience will have access to other parts of the website such as watch the trailer, behind the scenes footage and get tickets now.

“fear will tear you apart2 this caption is written underneath the title of the movie it is written there to entice the audience and keep their attention, the homepage uses the conventional colors of a horror film black, red, gray and white the colors red and black connote death, fear and danger the films house theme is kept throughout the entire website.

further down on the website there are tiled images that have been linked there from the film’s Instagram page all these images are used to draw the audience in and make them want to go and see the movie under each photo they give you an option to like the image or repost it. the fact that the website uses the exact same images as on the poster shows that they are creating their own brand because the audience will recognize it and link it all together when they see it.

the homepage shows a girl the main character is which the plot focuses around, so they surround her with the horror that she will be faced with, “no good deed goes on punished” this suggest to the audience that the main character was somehow helping someone when she was stricken by the situation she is now in the tag line that is also on the poster.

WEBSITE ANALYSIS2(it follows)

This is the website for the film ‘IT follows. I will be taking inspiration from this website when it comes to building mine. the titles and links on the website were obviously well thought about. i like the colors that have been used and the glow effect on the text.The theme colours used for this website is black and a glowing blue these to colours are usually associated with mystery and out of the ordinary circumstances. There is a simple navigation bar located at the top of the website next to that there is a link to the website twitter page where the audience can keep track of what is going on with the film.

The top of the website is almost the exact same replica of the film’s poster shows the synergy between the two products and shows the film turning itself into a brand and every time the audience sees the poster they will link it to the website and vice verse because it is a common image they see. the image that is used as the background is used shows a couple in a car in what it seems to be deserted woods which is the stereotypical setting of a horror film.

Towards the bottom of the website there is the screening schedule documenting when where and at what time the next screenings of the movie are it also has the option to watch the trailer and underneath that is the awards that the film has won e.g. critics week 2014 and midnight madness 2014 it is important to these because it will entice people to go and view the film because it has gotten such great reviews.the image placed here is used to entice the audience and also introduce them to the location of the movie and some of the characters it is obvious here by the image that they are a group of young adults by their faces and also by what they are wearing  (jeans jackets) which is stereotypically a clothing choice of the younger generation.

At the bottom of the homepage are the credits of all the people involved in the film and it also gives you the option to contact the company that produced the film and also to see what is going on ion the press about the movie. the image that is used here highlights one of the main characters of the film this is to again entice the audience and then again familiarise them with the characters is the movie

 

Trailer analysis-(Paranormal activity)

The aim of a trailer is to advertise and promote a new film to its target audience it aims to encourage people to go and view the film. The genre of the film is normally advertised in the trailer by cinematography techniques such as faced paced camera shots, these are normally used in a horror film trailer. The choice of actors in the film usually help the film reach their target audience because some actors are normally associated with certain genres, trailers usually have a unique selling point to help them stand out from films of the same genre.

The paranormal activity trailer this film was release in 2007, the opening of the trailer introduces the audience to the where the movie is set by a sequence of point of view shots this make the audience feel involved as if they are the young couple that have just moved into the house trying to figure out if there is really a ghost there, throughout the trailer they have the two main characters male and female speaking sounding genuinely scared this connotes an idea of lurking danger.The camera work in this trailer is very basic, almost throughout trailer there are many point of view shots, showing the viewers the footage that the characters are filming with their own cameras, the use of the handheld camera technique is to give of the idea of that the characters are bewildered and overwhelmed with the situation that they are in.

The camera work in this trailer is very basic, almost throughout trailer there are many point of view shots, showing the viewers the footage that the characters are filming with their own cameras, the use of the handheld camera technique is to give of the idea of that the characters are bewildered and overwhelmed with the situation that they are in.

The editing in the first part of this trailer is slow but as you get towards the end it is very fast paced which is usual for a horror film trailer, throughout the clips of the different scenes of the film there are messages such as “a must see film” “experience it for yourself” between these messages and the quick cutting it makes the viewers question what they have just seen and intrigued to go and watch the movie. Using cross-cutting is a great way to show the most exciting and interesting parts of a movie, the production company do this because it helps to attract the audience to watch the film; the most unforgettable scenes are left until last.

Throughout the end part of the trailer the non-diegetic sound makes the viewers imagine an alien or some creature not of our world tormenting the house. The sound in this trailer just the voices of the characters they sound intrigued at first but towards the end of the trailer started to sound hectic and tormented. In this trailer the lighting switches quickly and cross-cuts between dark and light to create a feeling of hallucination and confusion to the viewers.

Mise-en scene and setting, this film seems as if it has been set in a modern day average sized house that any other person could live in which makes it that more convincing to the audience that fact that the book ceases are full and the house is full of modest furniture feeds more into the fact that this could really be a true story and could happen to anyone. The mode of address is shown at the end of this film addressing the audience and telling them when are where they can view the film, the trailer speaks to their audience by putting the website of the movie ate the end so that the audience can keep in touch with information on the film.

by using the word you they are speaking to the audience directly this makes the audience feel as if they are involved in the trailer, as if they are literarily being demanded to go and watch this movie.Barthe’s enigma theory, the purpose of a trailer is to create mystery surrounding the film’s release and this theory can be applied to the paranormal activity trailer. First of all what is the problem and who is causing it this is not revealed to the audience this is a mystery throughout the trailer, therefore this is an enigma, this creates many questions in the viewers minds. All these factors contribute to captivating and exciting the audience.